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M&S Food launches Little Shop

Everyone has an M&S Food favourite and, from today, they’re becoming collectors’ items as M&S Food brings Little Shop to the nations’ families... 

Little Shop comprises 25 iconic M&S Food products, from Percy Pigs to Colin the Caterpillar cake, miniaturised into collectables for kids to collect, play and swap over the summer holidays, building their very own M&S Little Shops. 

Collecting is simple and M&S has made it easy for customers to get involved and build their collections while doing their weekly shop. From 10th July, every customer in M&S Food stores spending £20 or more on food will be offered a Little Shop collectable pack containing one of the 25 iconic minis. 

There will also be an exciting range of mini accessories available to purchase in stores to make Little Shop even more fun! This range will include a replica cardboard Little Shop front complete with till and shopkeeper sign, mini metal shopping basket and mini trolley, a Little Shop apron, and a must-have collectors album to keep collectables safe.